Clothing brand Universal Standard wants to keep women from getting upset when clothing doesn’t fit anymore. They’ve created a program called University Fit Liberty (UFL) that actually lets women swap out clothing they’ve purchased for a different size within a year of buying them - for FREE!
The line includes basics, like chic dresses, simple tees, and jeans, in sizes 10 to 28 and they want to help women embrace their current size without worrying about when that size goes up or down.
"There's a complicated psychology that women have developed from being excluded in mainstream fashion," founder Alex Waldman explains. "Whether you're 6, 16 or 28, women fret about their size. We wanted to eradicate that destructive inner monologue women have when they're trying on clothes and allow them to shop for the person in the mirror."
Sounds like an amazing idea. Let’s hope it works out and more companies offer something like it.