Diet Coke drinkers are certainly a loyal bunch, and can identify that red and white can from miles away. And while soda drinkers haven’t always been open to change, Coke is taking a chance and doing just that with the popular diet soft drink.
Coca-Cola just announced that after 35 years of basically the same design on their Diet Coke cans, they have decided to give the beverage a new look. Diet Coke will now not only have a new sleek look and modern design, but it will also have four new unique flavors, including:
- Diet Coke Ginger Lime
- Diet Coke Feisty Cherry
- Diet Coke Twisted Mango
- Diet Coke Zesty Blood Orange
“Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side,” Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke, says regarding the changes. “We’re contemporizing the Diet Coke brand and portfolio with sleek packaging and new flavors that are appealing to new audiences.”
The move comes as soda continually decreases in popularity with the public, often being blamed for America’s obesity problem. Sales of sodas have declined in recent years, and in 2016 bottled water overtook soda as America’s most popular beverage, with Americans buying almost half a billion more gallons of water than soda.
Source: USA Today