How Much Early Holiday Shoppers Are Spending

The countdown to the holiday shopping season has begun, with Black Friday just a week away, but the truth is there are plenty of people out there who just simply couldn’t wait for the day after Thanksgiving to get their shopping done.

A new RetailMeNot poll finds that 60% of shoppers have already begun their holiday shopping, an increase from 54% this time last year. Overall, people will be spending about $803 on gifts this year, $60 more than last year, but they certainly won’t be spending the same amount on everyone. As for how they’ll break down their holiday budget, the poll finds they’ll spend the following:

  • $247 per child
  • $193 for significant others
  • $116 for parents
  • $101 for siblings
  • $96 for in-laws

When it comes to what they are buying, 58% say they’ll buy small electronics this year, with laptops the most popular item (32%), followed by Smartphones (30%) and Smart Watches (22%). But if you’re someone who doesn’t want clothes this year there’s as good chance you’ll get them anyway, with 50% of people saying that’s what they plan to buy as gifts this holiday season.

Source: Benzinga

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