Live Nation CEO: Concerts Will Make a Comeback in 2021

Could concerts and festivals return full-force next summer? Live Nation's CEO says yes.

In a new memo, Michael Rapino predicts a "robust outdoor summer season in 2021". He details how 86% of concert-goers actually held on to tickets for rescheduled tour dates, rather than getting a refund.

Also, 19 million tickets have already been sold for concerts and festivals in 2021. Rapino said he doesn't expect crowd sizes to be cut, instead live events will return "at scale".

Do you agree that by June or July of next year, thousands will be packed together for live shows again?

The Sturgis rally in South Dakota has seen bands performing to a pack crowds at the Full Throttle Saloon. In video shared by TMZ, there are hardly any masks in use or social distancing.

Sturgis locals and officials aren't happy about the crowds for the pandemic-era rally, while some locals wrestle with the fact that the rally brings in $800 million every year.

How will COVID cases fare after these concerts and will Live Nation use these as a blueprint of what NOT to do?

Photo: Getty Images

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