Nation Mourns, Tab Soda Discontinued

Coca Cola has decided to discontinue Tab, the diet soda that was advertised as the drink "for beautiful people" and was most popular in the eighties.

Since then, not so much, although it has enjoyed a cult following. Alas, as fervent as those few were, there just weren't enough Tab drinkers to make it continued production viable. Will anyone notice? The surprising answer is, yes.

Several Tab enthusiasts said bittersweet goodbyes to the product online, with many sharing author Molly Jong-Fast’s feeling when she said the moment felt like "the end of my youth."

If you're having trouble remembering the jingle, here's a refresher...

Photo: Getty Images

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