A new survey finds:
- 67% of Americans say they are “obsessed” with scouring reviews before booking a vacation.
- In fact, more than half refuse to book a vacation without doing so.
- On average, a person reads 17 reviews before booking a trip.
- 48% admit they worry about booking a rip without seeing other travelers’ opinions first.
- A third say they’ve lost sleep over it.
But we all know too well reviews aren’t always reliable.
- 46% of people say they’ve been letdown by reviews left by a stranger.
- 75% say false reviews have led to fights with those they’re vacationing with.
- Still, 72% still trust strangers’ reviews.
And when you are spending good money on a trip there’s a lot of pressure for it to be a good one.
- The survey found that this year the average person will spend $4,849 on vacations, up $325 from last year.
- But it sounds like not everyone enjoys the process of booking their trip.
- 58% say they find all the choices and research that needs to be done “overwhelming” and “stressful.”
Source: SWNS Digital