Most people are guilty of going into a store for one thing and, on impulse, picking up a lot of other things because they simply can’t help themselves. Well, turns out, that seems to be happening a lot this year.
A new SlickDeals survey finds:
- 64% of U.S. adults say they’ve increased their impulse spending this year.
- In fact, 73% of people say most of their purchases lately have been impulse buys, an increase from 59% last year.
- And all this impulse shopping is costing a pretty penny.
- The average person spends $314 a month on impulse purchases.
- That’s up form $276 last year, and $183 in 2020.
- The most the average person is willing to spend on an impulse buy is $310, up from $277 last year, and $157 in 2020.
- So, what are the items folks are most likely to impulse purchase? They include:
- Clothing (35%)
- Food and groceries (30%)
- Household items (29%)
- Shoes (28%)
- Consumer technology (27%)
- Books (27%)
- Takeout (26%)
- Toys (25%)
- Coffee (25%)
- Spa services (24%)
As for why people do it, 77% of shoppers say impulse purchases have a positive effect on their mood.
- 41% say it brings them happiness
- 40% say it brings them excitement.
- 34% simply do it out of boredom.
- 67% make an impulse purchase so they won’t deal with the fear of missing out.