Budweiser is the latest corporation to back out of advertising during this year’s broadcast, choosing instead to join a public awareness campaign for the COVID-19 vaccine. For the first time in 37 years, the company won’t air its game-stealing commercials.
Super Bowl ads are going for about $5.5 million for a 30-second spot, slightly down from last year’s price tag. Budweiser will instead route some of that money to the Ad Council’s efforts to raise public awareness about the vaccine, as well as a 90-second COVID-themed “film” called “Bigger Picture” narrated by actress Rashida Jones.
Check out the moving video, "Bigger Picture" below.
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